Led efforts to define and execute Lyrical Lemonade's technical presence for their 2021 music festival, The Summer Smash.

Work included:

  • Developing technical creative brief for the 2021 festival
  • Using brand assets to build a cohesive world across desktop and mobile
  • Design and develop the landing page for the 2021 festival, maintaining aesthetic consistency while optimizing for business metrics
  • Creative direction and software engineering for the 2021 festival companion app
  • Day of maintenance and support for the festival executive team
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