Led efforts to define and execute Lyrical Lemonade's technical presence for their 2021 music festival, The Summer Smash.
- Developing technical creative brief for the 2021 festival
- Using brand assets to build a cohesive world across desktop and mobile
- Design and develop the landing page for the 2021 festival, maintaining aesthetic consistency while optimizing for business metrics
- Creative direction and software engineering for the 2021 festival companion app
- Day of maintenance and support for the festival executive team
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